Luxury Marketer
  1. Don’t defend experiences that your customers have outgrown
  2. AI capital steadily redefining select ultra-luxury markets: report
  3. Inviting nominations for the Luxury Marketer Awards for 2026
  4. 2027 home trends: Digital detox, ‘colormaxxing’ and ‘catios’
  5. Luxury cruising surges as appeal widens to broader range of travelers: survey
  6. Total global billionaire wealth, aided by AI investment boom, grew 12.8pc to $15.1 trillion in 2025: report
  7. Annual ultra-wealthy giving up 32pc from 2022 levels to $250 billion in 2025: report
  8. Gen Z emerges as highest-spending generation for art collecting: survey
  9. Hermès overtakes Louis Vuitton to become world’s most valuable luxury brand in 2026: Interbrand
  10. What are luxury’s social media blind spots?
  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. Why I launched Luxury Marketer 
  3. Total global billionaire wealth, aided by AI investment boom, grew 12.8pc to $15.1 trillion in 2025: report
  4. Early December may overtake Black Friday as peak holiday shopping window this year: study
  5. State of the art market: US remains No. 1 for transactions as global sales drop 4pc to $65B amid slowdown
  6. What does it take to be a CMO of the future?
  7. Don’t defend experiences that your customers have outgrown
  8. Last chance to register Webinar June 26: How to Dominate Your Luxury Real Estate Market
  9. Rise of experiential luxury in India 
  10. Yachting: Sea of sameness?
Comment

On experience: Ultra-high-value travelers no longer impressed by abundance

September 28, 2026

Antonia J. A. Hock Antonia J. A. Hock

 

By Antonia J. A. Hock

This content is accessible only to subscribers of Luxury Marketer. We would love for you to become a subscriber and enjoy the many benefits soon after. Please click here to enroll as a subscriber of Luxury Marketer. Already a subscriber?
 
NEW INTELLIGENCE

MOST READ
  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. Why I launched Luxury Marketer 
  3. Total global billionaire wealth, aided by AI investment boom, grew 12.8pc to $15.1 trillion in 2025: report
  4. Early December may overtake Black Friday as peak holiday shopping window this year: study
  5. State of the art market: US remains No. 1 for transactions as global sales drop 4pc to $65B amid slowdown
  6. What does it take to be a CMO of the future?
  7. Don’t defend experiences that your customers have outgrown
  8. Last chance to register Webinar June 26: How to Dominate Your Luxury Real Estate Market
  9. Rise of experiential luxury in India 
  10. Yachting: Sea of sameness?


MORE IN Columns
Don’t defend experiences that your customers have outgrown
November 11, 2026
What are luxury’s social media blind spots?
November 5, 2026
The high-net-worth consumer: 1 person, 4 tiers of behavior
October 28, 2026
Luxury hotels don’t have a branding problem. They have an operationalization problem
October 27, 2026
How to find authentic experts in a world of AI-generated content
October 22, 2026
Can luxury executives move faster without sacrificing judgment? Open to all readers
October 21, 2026



RECENT INTELLIGENCE
Don’t defend experiences that your customers have outgrown
November 11, 2026
AI capital steadily redefining select ultra-luxury markets: report
November 11, 2026
Inviting nominations for the Luxury Marketer Awards for 2026
November 10, 2026

Luxury cruising surges as appeal widens to broader range of travelers: survey
November 10, 2026
Total global billionaire wealth, aided by AI investment boom, grew 12.8pc to $15.1 trillion in 2025: report
November 9, 2026
Annual ultra-wealthy giving up 32pc from 2022 levels to $250 billion in 2025: report
November 9, 2026