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travel and hospitality

Beyond the Gen Z myth: 4 distinct luxury mindsets reshaping travel in Asia Pacific

July 6, 2026

Affluent Gen Z travelers are not just participating in luxury travel –they are reshaping it. Image credit: Marriott International Affluent Gen Z travelers are not just participating in luxury travel – they are reshaping it. Image credit: Marriott International

 

By Luxury Marketer Intelligence

As Gen Z rises as a defining force in luxury travel, one long-held assumption no longer holds: there is no single Gen Z traveler.

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