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Rolls-Royce voted the UK’s most iconic trademark in new public poll

May 6, 2026

The Spirit of Ecstasy mascot and double-r badge emblazoned on the grille of a Rolls-Royce Phantom Scintilla Collection car. Image credit: Rolls-Royce Motor Cars The Spirit of Ecstasy mascot and double-r badge emblazoned on the grille of a Rolls-Royce Phantom Scintilla Collection car. Image credit: Rolls-Royce Motor Cars

 

By Luxury Marketer Intelligence

Rolls-Royce has been voted Britain’s favorite trademark of all time in a new poll commissioned by the Intellectual Property Office (IPO) to celebrate the 150th anniversary of the first U.K. trademark being registered.

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