Luxury Marketer
  1. Younger wealthy buyers entering market for bigger yachts with longevity, sustainability features
  2. Why building borderless luxury is key Open to all readers
  3. US is K-shaped market with financially secure luxury buyers remaining engaged as price-sensitive shoppers retreat: report
  4. Colombia’s luxury moment: Why the market is becoming harder for global brands to ignore
  5. Singapore, Japan, South Korea, UAE and Sweden rank as most powerful passports globally
  6. What is the future of work and the workplace? Open to all readers
  7. New York state may thwart algorithm-determined surveillance pricing based on individual shopping behavior Open to all readers
  8. South Korea’s K-beauty, going beyond regional hype, spearheads the next phase of global beauty
  9. How luxury leaders are actively redefining their global workplace strategies
  10. Sotheby’s, seeking to grow collector base, will turn wines and spirits festival global for sector dominance Open to all readers
  1. Sotheby’s, seeking to grow collector base, will turn wines and spirits festival global for sector dominance 
  2. How to build an art collection
  3. Younger wealthy buyers entering market for bigger yachts with longevity, sustainability features
  4. How luxury leaders are actively redefining their global workplace strategies
  5. Travelers from US spent highest amount on safari in Africa: report 
  6. Have your digital marketing assets outgrown Google Drive?
  7. Can luxury brands win at performance marketing without losing their mystique? 
  8. Canada’s Joseph Ribkoff pivots from wholesale-driven fashion biz to balanced omnichannel model 
  9. 68pc of small business owners to up marketing budgets in 2026
  10. How AI shopping can quietly erode brand loyalty – and what it means for luxury 
Comment

Retail

In merger of luxury ecommerce rivals, Mytheresa acquires Yoox Net-A-Porter from Richemont

October 8, 2024

Net-A-Porter was once the darling of the luxury ecommerce world. Image credit: Net-A-Porter Net-A-Porter was once the darling of the luxury ecommerce world. Image credit: Net-A-Porter

 

By Luxury Marketer Intelligence

Online retailers and Richemont have signed an agreement for Mytheresa to acquire Yoox Net-A-Porter to create a leading, global, multi-brand digital luxury group in exchange for a 33 percent equity stake in Mytheresa.

This content is accessible only to subscribers of Luxury Marketer. We would love for you to become a subscriber and enjoy the many benefits soon after. Please click here to enroll as a subscriber of Luxury Marketer. Already a subscriber?
 
NEW INTELLIGENCE

MOST READ
  1. Sotheby’s, seeking to grow collector base, will turn wines and spirits festival global for sector dominance 
  2. How to build an art collection
  3. Younger wealthy buyers entering market for bigger yachts with longevity, sustainability features
  4. How luxury leaders are actively redefining their global workplace strategies
  5. Travelers from US spent highest amount on safari in Africa: report 
  6. Have your digital marketing assets outgrown Google Drive?
  7. Can luxury brands win at performance marketing without losing their mystique? 
  8. Canada’s Joseph Ribkoff pivots from wholesale-driven fashion biz to balanced omnichannel model 
  9. 68pc of small business owners to up marketing budgets in 2026
  10. How AI shopping can quietly erode brand loyalty – and what it means for luxury 


MORE IN Retail
Why building borderless luxury is key Open to all readers
August 19, 2026
New York state may thwart algorithm-determined surveillance pricing based on individual shopping behavior Open to all readers
August 17, 2026
How luxury leaders are actively redefining their global workplace strategies
August 17, 2026
Luxury, after analyzing Q2 earnings, no longer faces a broad-based slowdown
August 6, 2026
What the past 10 years did to US consumers: report
August 2, 2026
Why pop-ups are now a pillar of luxury distribution strategy Open to all readers
July 30, 2026



RECENT INTELLIGENCE
Younger wealthy buyers entering market for bigger yachts with longevity, sustainability features
August 20, 2026
Why building borderless luxury is key Open to all readers
August 19, 2026
US is K-shaped market with financially secure luxury buyers remaining engaged as price-sensitive shoppers retreat: report
August 19, 2026

Singapore, Japan, South Korea, UAE and Sweden rank as most powerful passports globally
August 18, 2026
What is the future of work and the workplace? Open to all readers
August 17, 2026
New York state may thwart algorithm-determined surveillance pricing based on individual shopping behavior Open to all readers
August 17, 2026