Luxury Marketer
  1. Book excerpt: The New Codes of Luxury: From Heritage to Human Desire Open to all readers
  2. Leading travel agencies boosting investment, embrace AI as they forecast strong cruise growth: survey
  3. Consumer trust in AI set to grow 15 percentage points by 2030: report
  4. What is the future of work and the workplace? Open to all readers
  5. In China, burden of proof moves from buyer to luxury brand
  6. Marriott, breaking with tradition, takes ultra-luxe, estate-driven Ritz-Carlton Reserve urban with Shanghai hotel
  7. Why jewelry is luxury’s most interesting exception Open to all readers
  8. Consumers in Middle East’s GCC countries to up spend 50pc on beauty from 2025 to 2030: report
  9. Resale becoming the first choice for US shoppers as luxury retail evolves: report
  10. Younger wealthy buyers entering market for bigger yachts with longevity, sustainability features
  1. Can luxury brands win at performance marketing without losing their mystique? 
  2. AI engines replacing search as starting point for affluent travel research: report 
  3. What is the future of work and the workplace? 
  4. Book excerpt: The New Codes of Luxury: From Heritage to Human Desire 
  5. Consumer trust in AI set to grow 15 percentage points by 2030: report
  6. Consumers in Middle East's GCC countries to up spend 50pc on beauty from 2025 to 2030: report
  7. US to remain world’s largest luxury market by sales, China among fastest growing through 2030: report
  8. British brokerage Savills to buy real estate bank Eastdil Secured for $1.1B
  9. How AI shopping can quietly erode brand loyalty – and what it means for luxury 
  10. Indian luxury needs new pitch: From Made in India to Owned by India
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Marketing

How predictive messaging can elevate your campaign

July 8, 2024

Unlike traditional methods that react to past actions, messaging informed by predictive data anticipates consumer behaviors before they explicitly express them Unlike traditional methods that react to past actions, messaging informed by predictive data anticipates consumer behaviors before they explicitly express them

 

By Margo Hock

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NEW INTELLIGENCE

MOST READ
  1. Can luxury brands win at performance marketing without losing their mystique? 
  2. AI engines replacing search as starting point for affluent travel research: report 
  3. What is the future of work and the workplace? 
  4. Book excerpt: The New Codes of Luxury: From Heritage to Human Desire 
  5. Consumer trust in AI set to grow 15 percentage points by 2030: report
  6. Consumers in Middle East's GCC countries to up spend 50pc on beauty from 2025 to 2030: report
  7. US to remain world’s largest luxury market by sales, China among fastest growing through 2030: report
  8. British brokerage Savills to buy real estate bank Eastdil Secured for $1.1B
  9. How AI shopping can quietly erode brand loyalty – and what it means for luxury 
  10. Indian luxury needs new pitch: From Made in India to Owned by India


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RECENT INTELLIGENCE
Book excerpt: The New Codes of Luxury: From Heritage to Human Desire Open to all readers
August 31, 2026
Leading travel agencies boosting investment, embrace AI as they forecast strong cruise growth: survey
August 31, 2026
Consumer trust in AI set to grow 15 percentage points by 2030: report
August 28, 2026

In China, burden of proof moves from buyer to luxury brand
August 28, 2026
Marriott, breaking with tradition, takes ultra-luxe, estate-driven Ritz-Carlton Reserve urban with Shanghai hotel
August 26, 2026
Why jewelry is luxury’s most interesting exception Open to all readers
August 25, 2026