Marketing
March 13, 2024
Spring in New York. Image: Nadya Kubik, Shutterstock
By Luxury Marketer Intelligence
Let's be frank: there's an arms race on right now to acquire and retain customers in the luxury business. Big brands are using every muscle and sinew to win customer loyalty with smart marketing, while independents and smaller players have to shout to be heard.
{"ct":"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","iv":"ef908da8afb81634918bbe689c36c123","s":"9d9a5cdaba2cafc5"}
Share your thoughts. Click here