Luxury Marketer
  1. Presentations + Sponsor Information from Luxury Roundtable and Luxury Marketer’s Luxury Real Estate and Design Summit 2026 October Open to all readers
  2. Bengaluru: Why India’s third luxury city has no luxury district Open to all readers
  3. Announcing Luxury Marketer’s Luxury Women Leaders to Watch 2027 Open to all readers
  4. Nearly 50pc of companies now generate value with AI: report
  5. Rise of experiential luxury in India Open to all readers
  6. Yachting: Sea of sameness?
  7. Gen Z, Millennial donors bring new approach to giving: report
  8. Only 2 weeks left! Register now for Luxury Real Estate and Design Summit New York Open to all readers
  9. Zurich, Tokyo have highest global housing bubble risk: report
  10. Two silent killers of luxury
  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. Presentations + Sponsor Information from Luxury Roundtable and Luxury Marketer's Luxury Real Estate and Design Summit 2026 October 
  3. The Hyderabad Paradox: Where India’s fastest-growing luxury demand has run ahead of its infrastructure
  4. Questionable returns behavior becoming increasingly commonplace among US shoppers: report
  5. AI engines replacing search as starting point for affluent travel research: report 
  6. Two silent killers of luxury
  7. How HNW and ultra-affluent consumers qualify new relationships and introductions
  8. Rise of experiential luxury in India 
  9. Marketing needs to catch up to consumer usage of AI
  10. In 2024, expect more of the same in China. Now is the time to optimize
Comment

Research

Comfort is No. 1 aspirational luxury as younger consumers stress

September 9, 2023

Personal luxury is the third category to emerge – after traditional luxury and contemporary luxury – that resonates highly with stressed younger aspirational consumers. Source: Horizon Media Personal luxury is the third category to emerge – after traditional luxury and contemporary luxury – that resonates highly with stressed younger aspirational consumers. Source: Horizon Media

 

By Staff reports

Respondents to a new Horizon Media study across the United States and Canada ranked comfort as their top luxury attribute, consistently placing it at No. 1 in all surveyed categories, including travel, dining, fashion, groceries, wellness, automotive and tech.

This content is accessible only to subscribers of Luxury Marketer. We would love for you to become a subscriber and enjoy the many benefits soon after. Please click here to enroll as a subscriber of Luxury Marketer. Already a subscriber?
 
NEW INTELLIGENCE

MOST READ
  1. Announcing Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. Presentations + Sponsor Information from Luxury Roundtable and Luxury Marketer's Luxury Real Estate and Design Summit 2026 October 
  3. The Hyderabad Paradox: Where India’s fastest-growing luxury demand has run ahead of its infrastructure
  4. Questionable returns behavior becoming increasingly commonplace among US shoppers: report
  5. AI engines replacing search as starting point for affluent travel research: report 
  6. Two silent killers of luxury
  7. How HNW and ultra-affluent consumers qualify new relationships and introductions
  8. Rise of experiential luxury in India 
  9. Marketing needs to catch up to consumer usage of AI
  10. In 2024, expect more of the same in China. Now is the time to optimize


MORE IN Research
Presentations + Sponsor Information from Luxury Roundtable and Luxury Marketer’s Luxury Real Estate and Design Summit 2026 October Open to all readers
October 16, 2026
Nearly 50pc of companies now generate value with AI: report
October 2, 2026
Gen Z, Millennial donors bring new approach to giving: report
September 30, 2026
Zurich, Tokyo have highest global housing bubble risk: report
September 29, 2026
Longevity market leaving $350 billion on table in unmet demand from women in perimenopause and menopause: report
September 28, 2026
Real estate agents increasingly embracing AI in move from novelty to routine: report
September 24, 2026



RECENT INTELLIGENCE
Presentations + Sponsor Information from Luxury Roundtable and Luxury Marketer’s Luxury Real Estate and Design Summit 2026 October Open to all readers
October 16, 2026
Bengaluru: Why India’s third luxury city has no luxury district Open to all readers
October 12, 2026
Announcing Luxury Marketer’s Luxury Women Leaders to Watch 2027 Open to all readers
October 8, 2026

Rise of experiential luxury in India Open to all readers
October 1, 2026
Yachting: Sea of sameness?
September 30, 2026
Gen Z, Millennial donors bring new approach to giving: report
September 30, 2026