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  1. Call for nominations: Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. Swiss luxury real estate sector likely to underperform overall market even as new price records are set: report
  3. 75pc of US consumers use AI to research beauty as ‘optimizers’ reshape market: report
  4. Hong Kong overtakes Switzerland for first time as world’s largest cross-border wealth hub: report
  5. Why I launched Luxury Marketer 
  6. Luxury brands neglecting cultural venues where more UHNWIs are spending time: report
  7. State of Luxury 2026 report: Luxury enters new era – slower, more selective, less forgiving 
  8. Why luxury brands are monetizing proximity — and risking symbolic dilution in the process
  9. Slow recovery continues for luxury in China, Japan
  10. Luxury fashion sector needs to reinvent amidst widespread global slowdown
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Real estate

Swiss luxury real estate sector likely to underperform overall market even as new price records are set: report

June 1, 2026

St. Moritz is the most expensive luxury real estate location in the Swiss mountain regions. Image credit: Shutterstock St. Moritz is the most expensive luxury real estate location in the Swiss mountain regions. Image credit: Shutterstock

 

By Luxury Marketer Intelligence

In 2025, luxury real estate prices across the 31 top Swiss locations rose by an average of more than 3 percent.

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NEW INTELLIGENCE

MOST READ
  1. Call for nominations: Luxury Marketer's Luxury Women Leaders to Watch 2027 
  2. Swiss luxury real estate sector likely to underperform overall market even as new price records are set: report
  3. 75pc of US consumers use AI to research beauty as ‘optimizers’ reshape market: report
  4. Hong Kong overtakes Switzerland for first time as world’s largest cross-border wealth hub: report
  5. Why I launched Luxury Marketer 
  6. Luxury brands neglecting cultural venues where more UHNWIs are spending time: report
  7. State of Luxury 2026 report: Luxury enters new era – slower, more selective, less forgiving 
  8. Why luxury brands are monetizing proximity — and risking symbolic dilution in the process
  9. Slow recovery continues for luxury in China, Japan
  10. Luxury fashion sector needs to reinvent amidst widespread global slowdown


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Personal luxury goods sector to grow ~2.5pc in 2026, down from anticipated 4-5pc: research
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