New York is one of the largest markets for luxury worldwide. Image credit: Shutterstock
In two weeks, I’ll be in a room surrounded by folks who have an estimated $20 billion-worth of luxury property projects in the pipeline. These executives, in many ways, are to going to shape the skyline of major U.S. cities and help determine the future of how we live, work and play.
There is ample evidence that Millennial and Gen Z consumers’ approach to work and work/life balance is reshaping the built environment. It brings to mind what Churchill once famously said: “We shape our buildings; thereafter they shape us.”
The act of designing buildings today – be they for offices, retail, entertainment, sports, wellness, hospitality, warehousing or residence – now starts with the end-customers first: What will keep them happy in those four walls where light and space determine mood, loyalty to organization and attitude to work and leisure?
For those closely observing real estate worldwide, the commercial side is actively bringing over the creature comforts of home. This is fitting for an era dominated by shorter attention spans due to digital addition, weakening loyalty to employers and brands, and headlines reflecting geopolitical upheaval.
Where the home was a safe haven, now the workplace – or third place – has to actively complement. How to get it right in this environment and tap the opportunities ahead?
That’s going to be the underlying tone at the Luxury Commercial Real Estate Summit, hosted Wednesday, Sept. 16 in New York by conference brand Luxury Roundtable and research portal Luxury Marketer in conjunction with leading law firm Herrick Feinstein.
We’ve got more than three dozen C-suite speakers to share insight and strategy on how to navigate customers, policymakers, opportunities, challenges and regulations in an era where sense of self is so closely tied to work and workplace. Do take a look at our agenda in the link below. We’d love for you to join us, glean valuable insights and meet with some of the smartest people in real estate. Our four walls will open a new world for you.