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In China, burden of proof moves from buyer to luxury brand

Posted By Luxury Marketer Columnist On In China, Columns, Fashion & leather goods, Featured, News, Outlook | No Comments
Shopper walking past the Gucci store in Jiefangbei, Chongqing, China. Image credit: Shutterstock, Vincent Nguyen Shopper walking past the Gucci store in Jiefangbei, Chongqing, China. Image credit: Shutterstock, Vincent Nguyen

 

By Antonia J. A. Hock