- Luxury Marketer - https://www.luxurymarketer.com -

Customer demand, expansion appetite and tech advances drive entrepreneur optimism for 2026

2025 will be a critical year for luxury brands and retailers as they navigate geopolitical and economic uncertainty, coupled with sluggish demand and weakening loyalty from Gens Y and Z – all topics to be addressed Jan. 15 at the Luxury Outlook Summit 2025 in New York The United States continues to lead positive entrepreneur sentiment for the year ahead, with plans for growth and tech adoption. Image credit: Shutterstock

 

Entrepreneurs are entering 2026 with strong momentum, with solid growth plans, rising hiring intentions and optimism toward AI‑driven opportunities.