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Rolls-Royce to invest $370M+ in British manufacturing expansion as it prioritizes higher price per bespoke car

Posted By Luxury Marketer Intelligence On In Cars, jets & yachts,Craftsmanship and métier,Featured,Marketing,News,Newsletter,Research,Retail,Strategy | No Comments
Rolls-Royce Motor Cars' array of models comprising Phantom, Ghost, Spectre and Cullinan. Image credit: Rolls-Royce Motor Cars Rolls-Royce Motor Cars' array of models comprising Phantom, Ghost, Spectre and Cullinan. Image credit: Rolls-Royce Motor Cars

 

By Luxury Marketer Intelligence

Rolls-Royce Motor Cars has announced an investment of more than $370 million (£300 million) to extend its manufacturing facility at Goodwood in the English town of Chichester.