How to determine retail point-of-sale investments with a measured approach
Posted By Luxury Marketer Columnist On In Columns,Featured,News,Newsletter,Research,Retail,Retail | No Comments
{"ct":"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","iv":"b9c55ad1e8c2fe6f6f7ca7f53131eb2a","s":"d131e032d071cb94"}

Gucci point-of-sale. Image credit: Gucci, Communisis