How to determine retail point-of-sale investments with a measured approach
Posted By Luxury Marketer Columnist On In Columns,Featured,News,Newsletter,Research,Retail,Retail | No Comments
{"ct":"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","iv":"4b3d708d2a6cbe8453f494940f991935","s":"81644d61ac12b857"}

Gucci point-of-sale. Image credit: Gucci, Communisis