Many retailers overlook the signals of current customers who might be willing to move to a more valuable customer bucket if given the right opportunity
How retailers can use buyer signals that matter
Posted By Luxury Marketer Columnist On In Advertising & marketing,Columns,Marketing,News,Research,Retail,Retail,Strategy | No Comments
Many retailers overlook the signals of current customers who might be willing to move to a more valuable customer bucket if given the right opportunity
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