Rolls-Royce Year of the Dragon 2024 inlays bespoke commission. Image: Rolls-Royce Motor Cars, Ciaran McCrickard McCrickard/Mindworks
Decoding luxury marketing milestones in China’s Lunar New Year: report
Posted By Luxury Marketer Intelligence On In China, Columns, Marketing, News, Outlook, Research, Retail | No Comments
Rolls-Royce Year of the Dragon 2024 inlays bespoke commission. Image: Rolls-Royce Motor Cars, Ciaran McCrickard McCrickard/Mindworks
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","iv":"aa462bbfc0d4f9bfb47e053db7ce1240","s":"228a9308a12867ca"}
