Rolls-Royce Year of the Dragon 2024 inlays bespoke commission. Image: Rolls-Royce Motor Cars, Ciaran McCrickard McCrickard/Mindworks
Decoding luxury marketing milestones in China’s Lunar New Year: report
Posted By Luxury Marketer Intelligence On In China, Columns, Marketing, News, Outlook, Research, Retail | No Comments
Rolls-Royce Year of the Dragon 2024 inlays bespoke commission. Image: Rolls-Royce Motor Cars, Ciaran McCrickard McCrickard/Mindworks
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","iv":"b600a3bd304a6b3577e82fce8ee897d5","s":"f64443c737cc56ea"}
