Rolls-Royce Year of the Dragon 2024 inlays bespoke commission. Image: Rolls-Royce Motor Cars, Ciaran McCrickard McCrickard/Mindworks
Decoding luxury marketing milestones in China’s Lunar New Year: report
Posted By Luxury Marketer Intelligence On In China,Columns,Marketing,News,Outlook,Research,Retail | No Comments
Rolls-Royce Year of the Dragon 2024 inlays bespoke commission. Image: Rolls-Royce Motor Cars, Ciaran McCrickard McCrickard/Mindworks
{"ct":"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","iv":"3a9ac00c3a695c344d566dece83f6b05","s":"d5473e4bd9a3c153"}
