Rolls-Royce Year of the Dragon 2024 inlays bespoke commission. Image: Rolls-Royce Motor Cars, Ciaran McCrickard McCrickard/Mindworks
Decoding luxury marketing milestones in China’s Lunar New Year: report
Posted By Luxury Marketer Intelligence On In China, Columns, Marketing, News, Outlook, Research, Retail | No Comments
Rolls-Royce Year of the Dragon 2024 inlays bespoke commission. Image: Rolls-Royce Motor Cars, Ciaran McCrickard McCrickard/Mindworks
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","iv":"82ec716b2ec3c1f1ec066febd18e3b0e","s":"959341cfc55f4a08"}
