Rolls-Royce Year of the Dragon 2024 inlays bespoke commission. Image: Rolls-Royce Motor Cars, Ciaran McCrickard McCrickard/Mindworks
Decoding luxury marketing milestones in China’s Lunar New Year: report
Posted By Luxury Marketer Intelligence On In China, Columns, Marketing, News, Outlook, Research, Retail | No Comments
Rolls-Royce Year of the Dragon 2024 inlays bespoke commission. Image: Rolls-Royce Motor Cars, Ciaran McCrickard McCrickard/Mindworks
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6x8P5LK9AgPcwUgWUVs2mlsVM0KzvFgYM8jHKkblsYGoGvUcOwknlXypW1nNAVO1R+taLjEUZrYIEUZNleSYE2OgJnuAAULBZu37SGiaDFGeuNLfv15r0REP6Q51kLp4ZyH+q3zT1XCkJnp7hWwkNpzw7itm1B3nVr\/mvW5790fL5NJymTY6ym06jIwpBoHPabgFG3EhivAlBoWcRRq6MMT1EpgCsGra4izz1uWoPO76KwqURNqMln\/7I1dyhJQAmOA7L1OVaQB6h3XrZgu7NZFfMSp5IrZOkc3d3ZKzrJiXVIuU8G8wDO1Vs9CxscSYh45P2Dqs\/rC1FljRT1D92ZVEJlt5CMNrkY81W1lYNTk\/nRfsS8ToiE3vyycoCoBkjFcQZtDN72fMwanLkHmn8zI1\/Ct9JzUC62CBa4IEmVRKzInEItsglxhIf02P8A6CtW2NTgayVSF\/YlXVX1+7iyEXedINsFMOAQvQMiJkyVD4eVJ449mMVO5CpphrP\/uNQqPwERuQTMn5ed38GuEOf3B2hztIP4scDJkDtdA2R6at0M5VDhtSe5efBn7+0SjTmPRLBLAalgjndm8p3wQYnJMiYEt3BzoxQG\/HYECOZOaaumhY\/XUwnUC7YywkQWMPY2rCIW7NP10Dhspy51zOoIo\/VP1MdmYP95dec4IoMv2UIAoGIoTKYrCtscM0K8yJFQMzMyP\/pUPHYBfeMQgg+vZa2CHcy+5YeTqFHBXQFylIEtTIKv3sCXVYejI9p\/VCxb4C6u\/Fq0uVSMPlUivDP63BqugkJfSo2guBct7VLWosoE1zoBe+wGLABAB\/XCYABsyXF07z7OgTcDMt3tmNRwIGTYF0HUvK6Jfi2MxfGs4\/f40p+My5Qz+3r5Dc2yQC57ijscsf4sloQcvIo0d+JF3KXUEpN9zyUgRtR6puxmNAS0swMab3FP765Ac4Q6BL\/qFDdTaZr3ukkka5vINdgS5qnkFl\/JNcImZzeP0tS824U5FX9N9fcdMkTc\/gGAcebISLR1zMmKD7k2dfgdAMYCLj2Dg08hish2VC36eAEhTI3W+iIRW1eV0oDdlylnmEeSDZel8Pm9zu0EwOqmQTbffWMP6luWKuBv+EUyn1N0MlZMyhwMjm9xhxm\/ecVdOCPlk\/P6DrnyHadqbQBhIJ17R2yeEjdttT0Ki5rG08l3hw5DSSItw0oEyfghtZu7VUgnAd8bwVeocsxmErl2HcHVkyu41gSQoidsLqXTmGW00\/1lJe9vV+KYdM9gUPgmm0nkHTiWH9Myf7tB9BC73K2rr6cxQWSM0Af2Imw8Jc0IYASQzn4IrNHPASVaKzP7Z43lajdGvdXKopVpn6h0HY5vKGCyHH1J8maECe6JcLFyQKKVFlp4ESBwFLo1Kxjo\/bhz1vmQMGutYOudlRHgwUw3LRY4Vi\/9sY+HuS5kt0wfvOBxH4DmGPSxkdOnmQvJq3SEzYekaHbxOAFPD\/cst57eadg+b2eaJsoPDturU3twceXq4Lq8JNl+U9gbcoHkGtBJuYcHqlS5aWbzqMqeRU+w0glV1rXuUfaXFUFbll3M+4Y6Mjh1hZYiHd8iAMZpOLGW93vS0yTYMaV6IsiMelfBv4A6TwYpFqAbzWRdrvPQC\/pEnLLy0WbJVYFeFITnMrhs38n3QCQ237P63QKeUabMRrt\/2a1W7W3tJgqIUasZtBqqf2rvTX4ZVCHa2YfygvjY+2G2F8575Vbj98iuY55VYs3alZ8VglpxPvHX8OfxSvEoKSVh7XCW7OWoBEoEQUtvl5OuQ5f+l4I0KoaYR3TbKk1vTqeP376\/pBCiW7mJwP2m5qYBg+XEyZP7T3+0LEUrUw4PQW86ajGJ7Qgp1k78hKqsQOC541xJwprzWGo83FoJtzQ3q09yGKESISCXpbecLgyHcgVYADRGK3wh8bZNW87TzKAOJ+FpRFA8P1951khBtJAUAWFZCV6MknsukIgSNy2369SJeQ5yPU2CkvfOAZ6610l\/sHiL37RGq1OfWkA\/H+GUq7Fjr9JG\/Hv7T3u0lAT8TPfH8A\/jgkuf+D30G285ppmGAqcdT2gbPDcITsSDRQkBmey52s6KXZ6wdOAqZRGcaoIJ\/UHaEV1nuoA7mNZyIKFh7r1WcoyiD7YE9Wo\/AgA815+Dn1sMiHuO7Ql6Mxr\/9pY2CCDiSyP+Kxf5E815FmgLFz7JQ0YCdQXohTiEZc5TqOIY+P8bp6Wn4ZMOTIyP3X+BSHUBBucIAAMPQm8fT0ER59LLXWvbrlR9sUbGEqxWM\/FsFK\/l\/XmQiVCzJi6va\/luCUHIVVv9Tm2vu2vr6HkTOTFAjJtX2lTxal9OvZPaFKBFD72L4KyY5Gs1+hRxt7zh1WucAEIpo59IeZDfTnW00+QetoyaHsQOBRq3PwlIvUd4deEfE\/o1+FeVELrj5ozRC5Sa76ylaowfO54Et+SiojJyR005Tye\/vuQ2xCSP9r6ydnsWBTXIXJiTDcc5gdh2PGoKvRcNd0irzv2DrSNu5YajMu5o2pzjH9uw5Ueezk3hAvMaDv34wLrcAseZ\/INo9TCQPNzfDKSkcEwI\/z6saQEiD660L28ND2BJe5SGyZxhVajbNlWB8vDVlUBMmRWo+IW0gKMbiXJKidLkv6pc6AhfeSLH1HP5JDUzdLP8H02bi7kWDytuZX4anZMgjXqCOcfFUxag96itKQsezm3lBNSsp8twz9wttJQXwcfK0Fbc\/8PCTEWE\/qt43\/6n+dXsoTYifoi4s9CW0KzMz1NUvfjLrjYi7NMVi1Mr\/QsmHi\/Vmbp3zOGW7Ex9rcnOz1L+Cg95MZeu9Tanjw8MEBg9m7mclazuTYL0FoGqDZmm9j1N1z45I0TCT0fJI7AUu4HmutN2FP2XBsg2b3h1RIIvaruH9ifJHsJVTmyCxMZ9EvzeG5Xaa8HK4WOoRfgdOPrTWEMq\/hc68iP7t+5FHSR86BVbhz6yyP4wRl09WfZWPvdkO44Zz7uA8IsM2LZ09pjgjmhMnB8u0BYYSLumDToKyVFHjRVpTl9JEpwy2iBReWMk\/nwlAvuqW\/P9UAw3+GQ6hi0hJsicL\/byWB65GNsiaC1JMkzFCr3aA0blQAjFrUn0oufSRDStlhMPvqZTAOW5LjlctyulVbfTrfuiFgw9MYRLNXFcpBhavrzEXp\/S4T2W9l3OwULjnBF03\/+x0pqPknLdFdp+LPjIGX0MiCiXXj4v+kHsDjFTG2ltCIGnbd0oQUuclPMzCdfqIzfrweDnTe\/wFmu+caQjIYIKBqCYf8JKWwLYAv5v973nyyG1ele4CzaHbQee9popOh+9XiPpgquxxxn63CU5kVniT1d7BBtIGobtXpfT+SQg+X4P9R3tUC3ZjHSbUV9HM9LIDUBtXHVHO4JacyW1JyfsIBuNcgxbPt0QrkZmIaXj9y8wthukanjNLCP2qzCgwe0SZn8aB0KCQnZCq3TwAjvyuLSAqkABCqWPhLawI1llxCUyVikEoAj3HkNE5pK\/qovNHFjdxWcLivK5JBeuHdQvb6PyIM16CAHHHgQDhKRtsERRTIVOnEkAuiWxdRAsuHoqzrH6jV3bHoJA5v91uKVYPQB8otlmB7Mxd1P\/LdQPMcRDgLlVfH9z8vnrAyLyYuVcSgzeSFdgYyVOYuFaHkCdbXUQYZkIJTX+zwRm4luGwk68rzIJan1\/RdHUfLEwKOAKHZXcZ4eaCUOq5RNpgTeO1MFdIF7WMIX1EODqae6lterl2dc9uQVWUj7JQqnV4Bq1xC\/OTm+sWB13iiPOnz0s8BhOvlehQHsnKezcCazo4r7VSl9ztumh+esQDDWcsMi2SKgdt4MDKIOqDUSLGCcyJz0v84kgRfx1aXcIwNlz+LCmMiqHrHNOrwa38guXfw29Hs4Gjx2p\/3u\/jSafsggGw+OGIXJvtJn+znolIu7tjqQSL2DkywaHZxk\/FYX1v9l+cyJ6H6sv0gLf0q6tYkD8JHcSt4oZurNsvsk4yahAmzwIQPm+a8Y\/c1pQ1LyoQpkUIpFs8++vurPnio7npz9D6bqYKuRhUMCspaMp+WwJfOCszbWKGYuYvCB5atTw112hHb6ytSYMtvlNDukVTXa16vIhPCikhDrQjj8yDIFiMwGtUW5JxdmQ09pn1RiExzXm03P82LWq9\/ENNKAGiI89W4pf69IVZ1q0QOliC0qNscjKiup57qlM6kpkSd3Pu1StrChi3+eZP6QkYNxKfHN\/mt6inQkUDyifcXCCZXg7u5yHwWvw5vS9NhShns6Zr6+UYy4VhbnUbuCmP49vPpafGX+2sUKH+fLeKp0zU4EZE+2XYCn+9DxLmNXpAEC9tYze8qpXpFzVjmtcbEmKmNB9pKLNCD5XTqh0g8o5BcfaukFf82TeVWRRRCQvSBV\/I6r9CV3G1mxOipn0Gpe9mokAl9JiffECFjA0e0AJvz7HvRvURnCCKQKWyoY6uM74erZjND2liJBLPbST5FNC5eN4zgDIKZa7y+NyIAr5WrC0tsMkyjS2e1ha4+DtXpyavu4LO9zL9swNX\/\/mYHI84E\/I\/bXUmCw\/1EpANqT+Ot13xC\/cWsckD9S65HVJA8Z0NXGgznf0dNrb8KkXeH0mJyooQqhoue5PoxBYzG671ncsyaEQTCk5OCdX3pH6NtRQCSL8pat\/CTe8FJp+m7lOoKNZs3w6VFw\/v1qR+FIayawTKlH06D2TNR7hAn6Bzx2zhMX+QlWoM3wSVNqGjHWycGuFTARQktVgR7vwEhmeriMrAypla+P9EYaf8tBSps2VkOsCqhtEg\/WKoMmYOH5OdNjUtCpJYyozDtyIAktMSU4ZfbUBKnDNtUgVTHMIcRs+eYIw5q8xrRrz4bl6YxNokt4kVpFYxmkxacTSkhITp2gR4r3mM5vKMwb+eZd0hy234fNtDEVbEblNQpJOlhjfRwPmmyLv5rqGmiWMg5iL7UdnjONpaX1T0MEFmauaj8mch+HtlV5owgvUQVbKYWqhVebgcaOpoiRIWVC9OYHwdx\/VysbHsQ3m1K2KFlGJRlEufDzC3MVzlZXn4UX6IxhWzzbnwCnASyKzfmAy1wQUqyvBn9K5nbrzmfb4HV0a9F9aPI\/W\/ivFU4JfBhX5q08iELz5b0YBzBYdbICsVn7bsadl3ONLcP6YFUVt+21Y09oX\/35HdlSIe0sXBWqF6fphrBi\/kUTjgtW8gVbJU1DAtCCUZnhLwvpEq6p3rbYT3Lb7akd0pJQk54RU\/qpsfaJG5pVw45v89G4jGd9qc+guzujKaPs\/QE9QACZmtxIRQlUWhA5lNv08u3A+iOXdpLkKtGQ==","iv":"e6a849fe66c21fd56b30938e4499b287","s":"59be19d6a6eccdcc"}
