Why luxury brands must combine online media with offline channels for affluent consumer attention
Posted By Luxury Marketer Columnist On In Advertising & marketing,Columns,Marketing,Media & publishing,News,Research,Strategy | No Comments
{"ct":"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","iv":"0162cf64f82d96090803c8a0c503ba01","s":"ef95d60763eabbe6"}

Alyce Panico