Why luxury brands must combine online media with offline channels for affluent consumer attention
Posted By Luxury Marketer Columnist On In Advertising & marketing, Columns, Marketing, Media & publishing, News, Research, Strategy | No Comments
{"ct":"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","iv":"1e69d165d66bea969e52c219306bc038","s":"1a7b0bef40e53a41"}

Alyce Panico