Although UHNWIs continue to dominate the market, it is clear that the younger generations must not be overlooked. Seen here: Prada's fall.winter 2023 campaign. Image: Prada
Polarization strikes back for the luxury business
Posted By Luxury Marketer Intelligence On In China, Columns, Marketing, News, Outlook, Research, Retail, Retail, Strategy | No Comments
Although UHNWIs continue to dominate the market, it is clear that the younger generations must not be overlooked. Seen here: Prada's fall.winter 2023 campaign. Image: Prada
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Yo58b7Yp2VUopjJzFLV08PoNuO1JUm9i6dPXnscPdInboe41O2dUN7xwMvUwpocraNZik3G6RPba1Dx7VyAWj1I2AEIyV6vmvQnEhy+lQ04cL4l1+JjYfIK57IEKjZQK0nrZd8V7cGDRbwooA3YD\/dTkfH4LW2duojmZclOPLRKAwfVHQW97RpVJT11T2Op2D3bXNuflNfSL+zCuUBX+sJpWMQ6xuqKGseHwXUen+\/UL\/RxW0f7kgDQtz69owUTgecO5gPajX5EumdPRuCNe1QMRMCRa6StWhtSB3BGgJg7WYo5KDuAypX6iffEwtEQaJhPLGdiqdKn8QF8xa25pw+3KHZ\/CSfBTSG76B1\/1fNS\/khQHjCFZ1YcAfLDZcnmEfzXl1l2YY\/npqG6Pzljeh1oAcs6Rb3c5mGwZWOS+xbaF+e2ugRjIBjRrutIhaq9TX6aTjy\/+i4380mNC6SLOhP4+u35eM6T8WI7Ah5KdOr4U8CGkY69rVC45\/YUCZ\/64Gjryb8tMzBVgbaLASGnOMU\/zlTP7jxWVlZINEo04tOr0JTiQua8xzQXK3xA9SCZzxqR5mZdWwnVF0JslqZ+u6\/0WB3Nd5IIBVMR\/b3Qwnw+x8R30eQz9k1RkbuRrHnNmPSeAgJeW08HFkTu13riHjgKto7KFKretEIRUzwM9eRpqxIUkChmSmeGD3ouWdYikEE2ik1chFd3WeGxkxKpjV1K7iHY41+xOUWVvE5Vo6E1nVMoOg9QachWUFDXmUkLmoCh48TNo1GteHfgoxTwEBXTCBvL0IpoJ5r40\/3YLfCsaRRydcQCkhEVp+AaHt\/VrNcj8RyksRzvy3UCYlVrU64xzKVmgevE+YmJWlklbPQH14M8z06O\/GiW165DR7SEZ2UxPLyl2KmiC7jfHwpzTiBezR80yJbIUPjD4iklQxg8UIj07zbnBKRWI9YJ7i8+NsQfBCTG8oupYCIikWqYUAw821rnzBiFYAouws0JhVd1kY310Oe\/VgQjdm1R8I9RfjtFsZF+YjTBQjcc0BXqTIrr5Uj0QAd58Z\/\/f28RrDvQa7ON7nYy9fdImqtbAKeUK1bg9duFsSXmpRI+8YaeAweJ\/QywDqlqu8Z5PxohC5U5k+pU2wvPeJy1dlyVj3twQHY0RW5ChPQ0ctP9AlA38usoRvlZ+VGg\/cLFfhiuCnAvMGknYIL37PkbxjEI2cxfTCuASE4OUIAHp9I\/O8HlZe1gjYRiGBJGruYuGCB9GFeSfzKtluzNMz8t11an3x\/eaiJqRuX3l66hgywnsM3mm8Zp0\/Pfq0CvPsG\/JrnXEvNARqBh4SvYAEI6aM4UtZjdTN7MQjSEHR9Zx0b4JVNcXVW74scq7h4MFQSqLmeqYNhbP2MqZPWDOL0YpHQ0Jf+mnhiPo4wqkuan050qlHcuj8VxcalTMByVbnwBX6TkRH5wFHzfK9Q\/psO3tPycZriri9DV67XRmuh3Qk4T5fSdudSNxOiuPndHGeVir4HxTMDOwOQWit4D2tkwqtV0yK9iGonnl8v5hUT0CCQWRzCas\/XNIXTyHcHQcA3\/OZxJ76zQ3zuZAkiAc+KiTUPEqGAvrStk1gm2Z5J3B6kgFpERBdUikl52GSCujYWKEgvzhh+nOX0Dw1rJzlsXcifeGN8eXuQorReNHzuQxlSqaZkz2UAXo+BrdBI9qwBj5mN+EqoNLGMPBT0H18rOGGJgqlH9Meby5Gg1xOGbuUpIiBimTBLViIASUUv0Vxr6uaet06W\/SVwClAEoNnvtRgqm6A+757DxLxM1vHvMnAtV9JBoy6R8c66g6a4t+FK16hZcVolvQJa3ZkaGoF9BlBJ+W\/YwjoJ4k0Gpit2l5DN8y2FhEy9u+ihtFbcf7qClm42SaSZO2duTLo9zAo7\/yiq7r\/2SFYQ1osUAySM1pwld5LrmnHB0EswekulhGJV7v7vZc2gLZCbT6OiH\/gZs\/YTGBnXO5Oln+L4tGsGA7k\/PoXNDs7fSLxeQT1zEiN4SOcB6WreH43d+LSxbF31hDLKcETZ8RSUQqWLByiHy3AuoGbhx4b7qBhE7\/CscEKXKB91QVw6VRQ\/UBua9QMq3n\/W32VDh6eBjujOklqMC99krwC0vw874abzjD6m0YMKs\/t9DJ5fXwl40h4cLaJGEgstKvS9LtqyxZrDfeRSUGAAAzdFt1m8NyM0tOqxeuudIaMaLMPY4Nr6Y4nQGewuYh1ZzULj9ytVc27BxPg9Eq1StA284fnLDjUiYmwqk0\/lH+S6t5msa4qg87QRiworUAA86Rl2kyBWx77FPTM158qpwGEJznNp0opAGnykt7MtuQSbgRRFRmXjHMASCBwztmjFd8beTNabHGXSHmvCkdIsAjGFeQUgN1GABCGpA2jnnGEYWR8GVwSztHvqQh4o7XQ7yM4gFMStAhubOjaNBb2MYU4vho59hwauiPY2BEgVmEIaNCCJ8zuOnB6E1PiQJKyXC0rRNQDbAFhdAjI1f4aDkWvgN9UeA7k38HpR8UxqMPmfvDLDbi3hW\/RC6mXgRQELdFzUuy3\/xZQmqk7jYXeEhkDdJjSiki\/iE+H5bfmCvrVJJpSde0BOfobQ9sSJEKXVZipJ7ZPxykr9BjbLtu8TxTQSXRHut1LXXgHFI6jfGuNnWFMV\/pxsGO43HlCAuSiMcCTgmeCjduyZtJPE088tRuNLbzlBA09LQFXi3kxxWhsoTP2\/5JpOp149THXmxl3St8dhkaTrP9+T5uTdhnkgRr8l9\/hRc1rEvdpbIt40CjcwtE1U2M1MovhE5pfWA2DCgJehZgGm09LSvE+ZVc+lGtgHN8a2xIkgMbYvhFT1rO43U8OZJCTPuLeKddpwFrZ4\/es+45iX2+h0Grt9LoqR0WRocXbQkpQqdE8xWk05GdmLFyk+pIFi5a3qQ6CNhfiZxosW9LUbA04dhGa4UJtT7+gOKEp1GoQfxy65TWxWN82WJ7Sj9O6XOARUBrhs4N+nth54UM3zSHlq9EkBjloe1j4bHm+eV8BEPrp9pY8OJGzVj6HGZfkOzQ2RrTfOw4wBBBztJBKBe1X05SnIUHg2cK+m9m73R+X2iPul8rSLvRGsBVnTi3zkuYLNT+HelQHphLPyaokOcR91viA9hMQYy\/npJup+ogEDmjXsWgox8PjxvPQMX4aU9PW3UvUEUkyjNEdD3XUdqxEox9Iob241mw1Det4V\/g7q6W0GHdHtZe8kDatAgxMhj4zNAD8HqCjyC\/M4pF2RAPCBZkmQaUe8VL3pJ8DaGwwW\/5PySAJNiyayZwuO\/hbbxxzIGnAJ\/zGpW7Ci21vvNhSIkaR2TYdMKGp4GEXIA+N\/kouAO9bwt0sHWiRiO\/yLgKxnLYYZ9fvM+Vp5M+tpQ8DWNWspTEzUVCootU43OkwqXGJJgpv4H9SUqdFOrUkygpJBWqPovKBI8IyGwIaNV\/gVl301aJAC9CoP0D9A6hTguPVdRukhY4tiyECnPy4CresaltzqEOwOLGPHzpWJ5BsisdaxSokKIgPDxx7kqAr9wODaYdVnZydPqVgFVUF7GBYalP1H4aWgOh3ZfFDIjgSv7KFw+rcmjK89AvRG8sN59m4P6zpVAd65zmUvdidCbcY2FTL3jT47EYsXuD7pPvNgugrqhnj6IhBFb6Fw3QKVnDt\/bfLKnmBTResaWYbXfK8C6DxhdUeijWUl5Bx0zgyuBam49OCnkovzCnkg77lm1E5QKhnSziEI\/1VP+xa\/PyqMYhzrXznbrFZ2JJh4TumLOUl8yDsjwH5OBtPKfnmWq9mp8uHhQjVmszwrEe9SffBRxvH5icJpguGkv4BgXeDO+R5p9ZLt1woLVRJLp9WY2t27B0wOdnjiIcMl7t3BHA2NThzOsmYIxKcrKJx0nvQFz2vEF4coJDHYw9bl2xb+sb9hkhgo2fgE9t8XiLrsmYqXCgiL4vJ9jHSCp4PRH+\/A9wGbGvoQpYSbH7As4mwIJrcMzUhapNyqbuZHGJW1i6q5jbgfxzhW++RXg+R2tawQgPx0jNfweNfL8oUYM747NJXK3ggjPpiio6iBHtfm5v3gS0jUcJYd5zdrITDcaC+YbPf+p3WfiH6JEgaXU5wifv7FKWf9ChXW1rT+BBXTYHHUseK7rncOstAooW71LjBh22kbefhxshRai+vr2U3GG6WdfTb1BAW4\/Lp93mpATUpvR48AX4Rx7pCdP+QZ5UWJw87K5u+36zy\/U9UzCf2Dl3fFZLOk4NaClgHxdV5u7T6mlN5baLpA6dQjdTX0m94AnoJFT\/D8VCghZt9BH4YY\/qtzjhzC6PwuL7WFa+Gxi3LzWywPkJQXR\/ILJOpxOXPXQmZ7QIm4x9dqar8LAMKecvUuGa0ElxFvePQoO64cmEUpWqiCpNtAuoBiDUBKEXbl20clhGtecAApCSYGj5efTTg8qh56leXl+SpqRBsN\/qD8FxZ9e6B4riZM3vZ9mXCUtRgUJdInmQEqX2VoO\/IL2dgaS\/vNb0ucOm3VsUUIT\/RUFiDOqHKncbJ91EcsZpeEf7TCRS1P95Su+cDT4tPeG47GMyP+Fb91NCQSV1G0rGIu4M3xQQnslwM9jDlV3x6vxcTMo26kNLJjeJlJBc\/8lVVHXClYXixa9zIBzB4irwmyU+VNMi1zv8P4K1HOKR+7+k7iT5eZ2wDXWoZsiN5CKlw6r1Btz6LS87\/DkSY\/\/ARszS9brfOSOPvBDN\/X94bgBA99S8afAzx61FCAl5+tohQWcFcFH6cR\/gLtWFeTT8HxCPFpD3gAwGV2rHQ3Sc0yYzB4Isuoi2g6q9FFk2i2CjaEC9IaqoAivxBam+\/jcVD5h1WoY5HzpWfLt9Py2KvMbqqqPbmsVZovdpUNMcF2uzpRyPffhMj0lWpj2VJ5jouShYfXY2\/Rsp9+jKQfkzw5GPu4FEydzbxEOvx1Jiyt1tDCkgvCKmN79ZxZYupHPLtqJQCF6WludcX3D1MH4L7wqFJw0MpZKbetGRYaVewKwsIFEmEGsO7L0Zh2Ve2bRiyd38lE=","iv":"9b78e96e6898bf0e844db3dd01e0b4a6","s":"58ed88277c6751ae"}
