Although UHNWIs continue to dominate the market, it is clear that the younger generations must not be overlooked. Seen here: Prada's fall.winter 2023 campaign. Image: Prada
Polarization strikes back for the luxury business
Posted By Luxury Marketer Intelligence On In China, Columns, Marketing, News, Outlook, Research, Retail, Retail, Strategy | No Comments
Although UHNWIs continue to dominate the market, it is clear that the younger generations must not be overlooked. Seen here: Prada's fall.winter 2023 campaign. Image: Prada
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","iv":"4e7252fb6fe49190ccfdff308549c41d","s":"48c5047e09e2ddba"}
