Although UHNWIs continue to dominate the market, it is clear that the younger generations must not be overlooked. Seen here: Prada's fall.winter 2023 campaign. Image: Prada
Polarization strikes back for the luxury business
Posted By Luxury Marketer Intelligence On In China, Columns, Marketing, News, Outlook, Research, Retail, Retail, Strategy | No Comments
Although UHNWIs continue to dominate the market, it is clear that the younger generations must not be overlooked. Seen here: Prada's fall.winter 2023 campaign. Image: Prada
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\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