Although UHNWIs continue to dominate the market, it is clear that the younger generations must not be overlooked. Seen here: Prada's fall.winter 2023 campaign. Image: Prada
Polarization strikes back for the luxury business
Posted By Luxury Marketer Intelligence On In China,Columns,Marketing,News,Outlook,Research,Retail,Retail,Strategy | No Comments
Although UHNWIs continue to dominate the market, it is clear that the younger generations must not be overlooked. Seen here: Prada's fall.winter 2023 campaign. Image: Prada
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","iv":"b472aec671238c85ddbf252c11a5418f","s":"75ebf482d044e19b"}
