Interior of Hennessy's first flagship retail store in Asia, located in Shanghai’sTaikoo Li Qiantan high-end retail destinatiion. Image: Hennessy
Cognac giant Hennessy is eyeing China as its next big opportunity with the opening of its first flagship retail store in Asia.
The Maison Hennessy store debuted at Shanghai’sTaikoo Li Qiantan high-end retail destination, targeting fans of Cognac. The LVMH-brand has also established collaborations with several Chinese artists, so it is a known quantity in China.
Recipe for growth
Hennessy’s new store has been designed around the concept of “Crafted by Men, Forged by Time.” The entire approach is experiential.
The store invites visitors to discover Hennessy’s 258-year-old cultural heritage with exhibitions and tastings.
Hennessy's new flagship store in Shanghai's Taikoo Li Qiantan high-end retail destination targets fans of Cognac. Image: ©ARR, Hennessy
At the heart of the store, the master blender table acts as a time capsule, recounting the stories of eight generations of master blenders and artisans who have nurtured Hennessy Cognacs over the years.
The full range of Hennessy products is featured, from the classic Hennessy V.S.O.P and Hennessy X.O to rare editions such as Hennessy Paradis and Hennessy Richard.
“In addition to its products, Maison Hennessy also proposes tasting and personalization services to ensure that each customer enjoys a memorable bespoke experience,” the brand said in a statement.
“With this … store in Shanghai, Hennessy anchors its engagement with Asian consumers, inviting Cognac lovers on an exceptional journey around Cognac that is perfectly aligned with growing demand for high-end products and services.”