The ability of luxury groups to retain existing Chinese customers to sustain long-term momentum will become the most significant challenge. Image: Unsplash
WeChat Luxury Index 2023: How to connect with 1.3B Chinese consumers?
Posted By Luxury Marketer Columnist On In Advertising & marketing, China, Columns, Marketing, News, Research, Retail, Retail | No Comments
The ability of luxury groups to retain existing Chinese customers to sustain long-term momentum will become the most significant challenge. Image: Unsplash
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","iv":"b07cc568a4f98041d0d8d1772fdc668c","s":"163cce7f9606dc44"}
