Lyst's analysis of consumer searches on its fashion platform inform its annual 'The Year in Fashion' report. Image: Lyst
Global fashion shopping platform Lyst has released The Year in Fashion, an annual report that dives into the data surrounding its 200 million users.
Here are the trends, brands and products that got consumers searching on Lyst in 2023, inclusive of January to October.
Per The Year in Fashion report:
● The brand: Miu Miu
○ For the second year in a row Miu Miu was Lyst’s brand of the year, with searches increasing 39 percent year-on-year
○ Demand for its ballet flats rose 75 percent between March and September
○ In only a month, the label’s logo cashmere cardigan reached ‘It’ status, driving a 12 percent spike in searches for the category.
● The logo: Loewe
○ In April, the anagram tank top became the hottest product of the second quarter, with searches rising 132 percent year-on-year, while demand for the Anagram jeans reached an all-time high in June
● The trend: Hot pants
○ Searches for hot pants have increased 133 percent year-on-year
○ After Emma Corrin walked down the fall-winter 2023 Miu Miu runway in a pair of gold sequin knickers, searches for the brand spiked 257 percent in 24 hours
● The shoe: Alaïa’s Mesh Ballet Flat
○ The hard-to-buy shoe quickly rose to cult status, selling out across multiple retailers throughout the year and entering The Lyst Index’s hottest products ranking in 7th place in the second quarter, with searches for the style increasing 56 percent on Lyst in February
● The sneaker: Adidas’ Samba
○ Searched every 1.7 minutes on Lyst, the Adidas Samba is the sneaker of the year
○ Searches increased 43 percent on Lyst over the past four months alone
● The bag: Uniqlo's Shoulder Bag
○ The half-moon bag went viral through old-fashioned word-of-mouth, generating more than 119 million views on TikTok and selling out multiple times across multiple colorways
○ In Q1 it topped The Lyst Index’s hottest products list
● The power dresser: Jennie Kim
○ In May, Jennie Kim dropped a capsule collection for Calvin Klein, for which she reinterpreted the iconic logo in her handwriting. Searches for the brand increased 22 percent on Lyst in the following days
○ Ms. Kim's Cecilie Bahnsen x Asics Mary-Jane trainers, which she wore in New York in August, caused a 27 percent spike in pageviews for the Scandi brand in the space of 24 hours
● The tour: Beyoncé’s Renaissance
○ After Beyoncé wore a “hands” bodysuit designed by Loewe, searches for the brand skyrocketed 140 percent on Lyst
○ The performer’s rhinestone tank and cut-off shorts, designed by Miu Miu, sent demand soaring 81 percent for crystal-embellished pieces
● The Fashion couple: Rihanna and A$AP Rocky
○ The couple’s newfound penchant for Bottega Veneta has contributed to a 35 percent rise in demand for the brand since March
○ Searches for the label’s Andiamo bags increased 263 percent after A$AP Rocky was spotted holding a bubblegum pink version
● The TV show: Succession
○ Following its release in March, searches for Kendall’s signature Loro Piana baseball cap increased 95 percent on Lyst, and demand for Acne Studios’ face patch sweatshirt (as worn by Alexander Skarsgård’s character, Matsson) rose 393 percent between May and August
○ The viral “ludicrously capacious” Burberry tote bag saw a 130 percent spike in searches over a six-month period
● The campaign: Jacquemus
○ Jacquemus’s viral VR campaigns tapped into the power of social media to drive engagement and demand for the brand’s products. Searches for its Le Bambino bags and ballerina flats increased 30 percent and 49 percent, respectively, on Lyst year-on-year, while searches for the French maison rose 28 percent
● The fashion show: Versace’s fall-winter 2023
○ The star-studded show seamlessly merged the entertainment and fashion industries, generating more than 39.8 million views on TikTok. Searches for the brand increased 44 percent on Lyst in the days following the event
● The front row dresser: Kylie Jenner
○ In January, Kylie Jenner’s lion-head dress went viral on social media and drove more than 64 billion views on TikTok
○ Searches increased 57 percent in September for halter neck dresses after she attended Schiaparelli’s spring-summer 2024 show in a crystal-embroidered halter neck gown
● The viral moment: Gwyneth Paltrow and Courtcore
○ Gwyneth Paltrow’s wardrobe was a well thought through display of stealth wealth, featuring brands such as The Row, Celine and Loro Piana, for which searches on Lyst increased 17 percent, 26 percent and 25 percent, respectively, in March
● The TikTok moment: The Tabi Swiper
○ The explosive saga of the Tabi Swiper propelled the cult shoe into fashion lovers’
Consciousness. On TikTok, more than 178 million users became invested in the story of @Nextlevellexuss, whose Tabis were stolen by her Tinder date in September
○ The same month, searches for the design skyrocketed 342 percent, and demand on Lyst has increased 40 percent year-on-year
● The rising star: Kit Connor
○ After Kit Connor — whose closet includes pieces from the likes of J.W. Anderson, Acne Studios, Feng Chen Wang and Carhartt — appeared at Vogue World dressed in a sparkly Loewe ensemble, searches for the brand plus ‘sparkles’ spiked 56 percent
● The brand to watch: Dilara
○ Worn by the likes of Kylie Jenner, Zendaya, Margot Robbie and Emma Corrin
○ Nominated for the New Establishment womenswear designer at the Fashion Awards despite sitting out Fashion Week in September
○ Year-on-year searches for the brand have increased 89 percent
Please click or tap here to download Lyst’s ‘The Year in Fashion’ report