From startups to enterprise firms, the CMO must excel in 4 key areas
Posted By Luxury Marketer Columnist On In Advertising & marketing, Columns, Marketing, News, Research | No Comments
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ZX6uVR6coyvXuNov3gjJS9qOXu7NvPXNBpBfye6rhl5a4Q8SdwZGSLxe8FbbYqiKp6PER0kaLpAer\/qsngYHd2KfU0BJPN76iemw1LUiyWMvLxt1qFJ\/BSnXxaoPdeLm2WR1GKwI3dguhMbYGpzzTlYTaJ9ZakHcES5EGHoh2kSUbOrSVE7AQKpdYh64kZ508bsNzOL4QOqLlxO\/d0gyL2cM3KXoDn0iQZiuhDOND1DBcQ+aHyKh4ViiP7OvxbRn04WJkNoLePTdZeWOwxbHtPLEZLjZf\/mJ7XGYeQiWLV\/gPSRhZpgrrNXqcgdO5MucoiAmHEQob5S+UWoiN1AJ1zlmm5kc\/DgE2+3b1vPzdjsbdiZin7XmImLvsoGFDASXhy3Lj9nlPwynwH16KhvvWtMo4PLA62YxE+AJu3HGdWuxDGqws1X28iFHtZ5S5zU7Na5tNMUzqNCmsELY4LoCmL8IFPWwict5NsgVIJRcSoFfCHaiQqYN+gKLRVD1uubj+zGbd5TYR7xIgIJGsn8VwI1zxLvYniHtRAjXqfydNEz8NaZFR7tRas41TftJsyFSFJKP+ncdwa9xziwoLtzDDrlU6XwTr1BBpKoEkOJaUjw0uNZiNTaIflmjl5nTfoWbk5HmVwSj5N5KQCY097AjVHWfdNCtQb24SP8xSplbzJtUQAoe9dCQBAaz2KQ+Gty2gDdM5sNtQxDqV2G44hrmvqOyhWi\/Es9\/MG6t6fw8Iu9I4TCI\/h9B9SguAM1v3NFs\/WJsDjO8vgvwSv1vSgjjrH4N0qCIhym7xsU6ZuMSJiXczjsqFrFOg6CYxX8fX46y3lP6OEhx3b519Y120KM9HkuaI7pgnZ80\/IbywNvby31t96GJ8MKiM3LnQc2aHWAj2yfKgYHi26WM817AmZ7Cz8p2yKNqqbcTFf+tcBvSGHvIZAOec71h\/k0PJjgr99VIx7a9Cy77CMtBE8nk2G7dUzWNXFYzuJFfOTURQiey7UMjPasTqxmODxNHkvJ53YGz\/bH44WnLon7vwAMwgOfbSfkIueVpBPb3sH1pMz2I4wwy2Y9xstZooSOeyrRGniER0P3oKMoWiisZGLRhOtMKEkyF3wjLwg081ES3BpJhP3FvRhKvmjlnWI8HlJfu0zRotzexuiu0\/xOg1NGqcqPyU5oZ\/wYgvAqVfA5E0uO0v7PL5ZOGzOi2ze7Tmmia1PmO8dTFvIxPU9wDykMGGbtP4EE\/j6cUiT5J8W2mpIBX7H\/SNSuWGxxBgz0u635o927XqZmuhgBvex+X076fcOwbEYN7lC\/CMmvfKq4KtD4rgazxqykmCpIuUeoOUNq3NrjiJd51u4zOc7rWTAy0PzKf3hs\/J4\/k92x1B8GCusYqOLF\/bvSwjmd6SF+6FYFoEKiFgiQLHrlL+gO1h437rJ\/XElSHdLzgx3U4lKiKBiScMF2CftnbrC1PfYQR4tpE8OTMOwzLxBUS+0dY2yDBKY\/HOYiGk5BKhK2vEgxVst9xAJpidtXrcSqCQKhLfHRXdSfPMuW\/Nu09u5E41keGVTEOmsgC8y\/Pq2jAfiHsKEd7Fc+7YUyHZfFdq7xsa6OAmDQsOX2TZo2gRsE6TifUFHUXkYWzrTrmyn61t8kEgvOdn3O1u7Ufrvf8Gn2A88Co+ZqRq8jYGVWRGB3TW9JnDY18BBOvrq4sjAfo7nOT+agozwNv8MbCvJGZP2JACrB1hNf7vd0s2sdgI3Yd\/eBL1duPTJyXbVIt\/cBLOg2Yl6Qdv3Jmpmrbuz2A6ExBgqZu+M9QNyk1Fy\/SDU94RGLPspL89JV2OugRVRu1tkmZvpkuPwjb9Fopy3LYtRqLk7Bs4qFfL4CCJPcixYye7+0mmZeH6197eJoA\/9SLy8dFKmyU4wKzYhopExXBdiNr6f7wUuVVzHhI2WgHgh7xRE6GMFt6GOmPYo9XQy3QwakGkSscu5V9Rj+jQDC7NAYrIhUw4iCEVMtbOBi1JzR4kox0UUkFPlU1EqafxVLPawKEj0knw5XppcGspa8chT9yKI80ZUV4oQUorCkNMw2u5kw0hpeDaTCq6eAZRXllsZ8ovoo1kEUl1vlXPMmV2tfNaR7CHvVJvS1JJmqQMS6PoqdljZm8vQFdWMdezFRelrG+2EVAcM5eAv3jggH2Gu+zS9z6BwS2ZQaL+NsaSL1ynbvFICGz5oTTrdLRnCgz36\/dKpsNZk5F6eIkc3jTKrv8TmsVOhd2f8R05DlboTjV69\/mHpXWIm3S+26ur6exRu1Up1AwwhO6BSiYsI6Vfmmd\/RE2HgSQSCBrwmGGZSpa2oJ\/YXxkN8zjMrTa3AbYb2lFpxu8gIo3SUMKHwSohEIcjJ+vPUku+NB2XoKsW05GlxjtmEYnBuDklQnFOsLE5EqNO36f+sC1zTGHFvVZXyUrd6k0rVcvuBQQu\/+5ImLgwvh2bd0Bqk5gvr90eN1gnqa8p+38VmRrI0ZpgbEkx7yKfxmfSBdoUS7j+bWxAR2R+\/uVN8kw3StgcTg6ui303tWW2PVszPlQ+ox2mVE7YXP6ydvbh3q2Y0J1GjSftqlDUs9vAbgUe42gMYNWT9JbJA3f0LJjZ3t6xDsYnbeVhx659BUmX1ZNZA7zTLPVYlUo+lCVn309h8VKdeCow4SWsZ+NgBknfR8klOGJ6d7LloOplJ3gpzoHt0EGJXCwput7Sf0z8TEhMMZqPBiJPnc4xZerxLkRByeYczLml5Tf1Uz4eO1PgB50sL89cIST\/+d0WdKc6NtycOnBaX8Hzfqv2EIjAc2TXvwLd69hsU00jYT24eHzdkiL72ZuEPN3bRsHYI7qozSohpK8ucVVe3M9hhDuLUALW7G2Px5mUUTOp4yaRmGmg2aNn13+x3CpfY3wHUpZ7a4uk3ikA2+0YEtS58A3QL6BdbENL1QHz6ZVYNZ8FaF\/yywvL9Ue4VmWsUNhYxwX+3kvPqrBxnquOyxYVXwkU3Zwyd64HGd2TzfnNSEGO3qk+SdD\/ZUVCsataOuA\/8TgPgzCuUvI4EH1lZmHuOltjqcigCzF1EJd6uGgVkP36TUcrUd0q4XdKg3fD8\/zD\/Ht4ZuP7OFJdTsZLTIT+S6Rj48IdROIbtV1N72n8cf\/N3vrfOA7wELLCAbGYPqz7kWwizbQxLhD5o4JLk4ZXUi5zsG1GcGKuKwJOTfGWmuiIfFTVvTRON+Dg3KhRDknZ3VRmDlyLhF4vytPwtljZxAolZ0S2evzG0\/HABvjMN7cYhZW1q42kawH9JG6eayZu0GWtCSFQv3EgvjXXZbIPD6wt6uDkMkLiBYuC9697AYUCLynxtWpv3m\/cbDCeEtOAZZ9fzz2bnFY3suzoNZgsw65vkSTuDPutEY9ZVkQxORgIY6jwPr\/7izNy5C8TAyAyEGsjC83\/WwWNj4Dd8G+99RjxIvh5EQqIx0TXLECcYbFNTDjf\/ony41uk6x7yusPBW3vOa7gD5FB4PSLVi09QUb6NjUkexZ0kYMG603adzC1n+sZE2ccH5pFTvbGpdH\/C4h4GijYhlFtd09nDdpNDUlqQWr0c9mlaVn04\/klxoCv7rxAEv5buckJIAMryiRkQfuZ705st76sOP7cIhd3NeDwWMmCjJVescDTTSYK2skDphfu0iIWMa7aQ4jLzCfNVQBLvUBr847gl6\/cX+i7M\/90QtFR2qq0yjeNlRch\/7mS2KNwpdEYB57uzVk6wlT6FMkxingiBWJCmkPJuKfmkL2XEOx52rR0FroFQ5mc8RtYueP3K3aeZ++XkKtw0JjA+tCMu5pX7y10p6xNGiSZTizg5\/baulhFgNrT6lDAU1oNC2lx1OMndLkTTEvcvCx09xR4YCKzbbuFVL69n6r3MLoU4PqZwHG6BUlOqcZZrsLvOOfpJWwS6fsHr5rQT15GLOmPGo+xvkb\/c\/WwOe3xL8Et+Ej6SroGAgMImWC2P+iC6jk8UgEHpH2nRv3c1XNrlzRX2PTCKQyUQmA2m6UdN2jMFu+vGbqkgR5Ng5ZskJ1ar0EPIFGj6NcX6GA3XCC17xTH\/k4TstxihllQ\/YFLieIeATLe+O3jsKswRiZf0FdeaJeEUnfhNLzwFxHFE13a0WoZKFVpl6KRkM8SN25oimHafwkzgsO5PnUl+oD5MvZ3F+vI6vsQMqQe0tPjQUt6i\/rcLaRrJ4mMPXfcv7aScX\/BD+mExR9\/1lobgmAoXgKLh86r8=","iv":"24b21f0938c042b1b0e044d4439bf681","s":"1cf2f163569f4b70"}

Cory Treffiletti