From startups to enterprise firms, the CMO must excel in 4 key areas
Posted By Luxury Marketer Columnist On In Advertising & marketing,Columns,Marketing,News,Research | No Comments
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","iv":"aa035a0b45b5be818d94146d769978dc","s":"f0d9b44399924e3d"}

Cory Treffiletti