From startups to enterprise firms, the CMO must excel in 4 key areas
Posted By Luxury Marketer Columnist On In Advertising & marketing,Columns,Marketing,News,Research | No Comments
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zVoPylI5A+13oZUOyMrM2igyRB+Muj4faO8M59rM6ezyUa8WhlfUct5cccGGxNWLZ9nQdlCaE+patz4Unx2yFJzBGhUbSjs4U8ibxz9pw+0c0tKUiJUAfYD4XBnPk4OI6YLsY0n+N\/u8uyPDHa6DsAjvooYBZ7mSUARze7uSjIa+fg+S4sYDbHyBZZtw19VD\/0CDvdKQ0TV+Voj7RaGq\/g4AW4LaxAE13n+eaiTwVT4+br1H3\/XEVYh6i6PKqjBuJ+Q2KRG9oi8OJBCoPllcon8KcABvBGQVcwe4\/WHSLcoojFokShR3Y19FseBfITgzViTln5hUVanFQUqA4TDxcA1mGxxp\/DfQ9ULOARBP0kkJAfOsZB\/5OKDcVn1Ow2Hpdk4BKT5LAG4J1ZEN45Upm0qti3+ZXNIuLPdQimlTZSbcIby2nQTjh6rF7YonGpaNF951fkYv3HjVH1+sa5K0CnNXv098gpXUe+OsxCOMP6vjxd6kSQsKZunzN3OlKLoMI+zvtjAGQ9gCwKmrQA+IbH0plcutFnqAadl4MlFaIZnOiEGYE9V0Ty650Y+TYcPBA6Qyh7PPptPOk0pxZ9MFmcnuJVBFsD79LlsQDz+AdK0s4qTUJ5xafIgFKljgfynM7zCI7QNLCv14Sq1YTSRiQKeqgnAs4k4621d\/PFzSdHO2v\/1UcHh9AJeOwfW3hXH7Hf4LlJd\/wu\/7CVeXyPyaveMkHW1tZ4EYTnnDotppLsCR1v9RTQgbY2ifD1m1Wz43CYZvsAuoENhcQoCmOmu3JCL2kw29pTBnr\/m85alK5jjl8Kji5JM4rtMqX\/mw6KRICSmFmZ2\/sg++ESs+g+bkRyCKMB+QFcjGrzBAX4OTPdJggIAiw2odawY05j5RAy+oXitbLx9df3TTYN6leBXjxP+ZJusrXiz+QPR4zYJrHagmO2x7f9W4FCvWVgPKDlNDMzmzQoAetQ8lsHVwWr3q9bdXc\/4+4uq52BdumWDWzW3No3f++Nxi7NFuWTi1B\/h4UZSaDKiamW3eDlzBdD2QvTmoebUEPQJkm+Ke\/vKlA5BEunmBNTMV0F3P8uDPxArEl9p0qIuS91qhc7hywWymazhztzObXNyb1JkfsricQ9ZzywvL7GfffWoe5ck8kZeEaZOEBOJQ01gtQb+Q5To6+1I+AenbYLQqtNjw7tD5AfD34j9MowmEmeVV0q1AKkjFKUsGWjlf4vQBjfphfOnVmgFZOcUQcQyoP9js2sNMQvx0EA9dPRNa8mIsvydDNnPKqrW2NMBFqTdO5AIwoxNC4N4kW7iTWeac+LNinRRdCv2dlSNyKIg4ovbWQVUY+TJUu6ICaK3RDmg7v2x7XbYTegVxCgQmfEGWwoCRZmGZyEU3fdSXd4QX4JMgJGD1ryGBGsz+deTG6\/Htj7ZHNbB4DGnMtEl0j5xgC0XMiZbLmE1xPnDXD4CtMP7odyRYuL3O6wlVsaZH4z4vh\/9HFklq+J2mvy4z6TCZ0Uj6o5DW6KevzcQEGaQ57Mf53ESo3PGGaLRIf\/FDcqD\/r4qtzJGbvSCG5c7l5y1B2lKnFEUxJuQoNH84+z\/NqaoadhO5FYIaUhxFh7WoYsvihky0\/QnDH4a0\/HGGQ2lPwolTC4JIiMvE09BoZ11Pwf901mv44jZ8H0vAOzCwCxTyfAWLj7FtUg8t+lL+hvY7ebC37qvE1+ijNwVtZWcqgXQ0Da\/H7nhA3M+Q\/2POUET8d5fDpy7Kcz8t98OyDRoTvuoyuI9kvkOW3ZYjsMBT\/HklluEGQNjhfsAzM8kd9fMLSL5sYswi0sbOB4EnekUsosgxfoJ5Wefyz17qCNAw75S0PJZIa4tPwCbyADVFpLYnMPgetO+FGxiw7pPMS3nxXAh6QgrydoV2yPZVxJDe9igpHKKYk7LNJoeICYfuBtmLxeXNyuIACJylFwGhYPDL0NPptI50JrQEYETWnfjWf6XtjNurqWqa0yauPYKZOhjOogrl+H1V2F3XOoLEX\/vNIr5z0qrNFZWRTWOxIUdeXzhvCj+p13KVdK+9zU2TrsC2G1mRzmh13A46856qSxedjMuJXv200HzEl52C7OxwkU0rl4HVGmt0N0WeYXPJo9zu2mgKAb1vq2po8D8aj96nl9KyWQ6vo9biwHlehllReragzRj\/dLF0ROrgeheu9EoAzcZbq9UTbAc1fhkjCGpQOhRsacMHwu1XhJmcuL6ov\/IhtblYm0wwSbNPKtR5mkwcDCztko\/eHU+WHsTorF1wG7UjDyE82DL5qyxmQCqnDCVuNV1MIkXodEsDlV1hnqJ6MRMiun+zBm7Cyhk3iIrQcyGenYlSn1SdJzn9itGJUDDBQC7HS+GyqI0l+ZJxAyHT5REBmmQSNH8LyQhdL95Obx7gxTYTktuLFjB6\/jTK0\/A7LtkYfhYn5nd0akGUq\/g1jGzk+Rb2k7OW2FXyaM0g0wp+aZe8E8oEsJ3\/frtkptpnfgs+0wltG7r+K8PxPzl9gyPyhejXSPYwZ6RD7P45vrYExEGd7T+x8NmAKR6hq9POJE16lGii5Y3bDU4OkX4IyLajT\/1NstN9AGnQJPbrLGToZTTGCvjDiT1hcBzpmmCKZqnTCPrng\/Q8kZGrWqGzx+U7w39YQoRJxz4BYbI06LQI\/pb56s3nUalS4XDe4B4OXtr40PtQjdgYEA4CUyjxABgftFRVGZ0lDLxnuF1HNqZv3GxKJy9uhJayEUetdD28BasocXTW5xY5GiVxJvJx2LXnU8aJjhXjt6Ix3paP3tr\/0ROc76CSkZnAzoR4yeBW47fJLaHFqTG0Z0YCDc2To+GjWXG5yWYlGp8fi5DBXo55J5bNys\/HuhSpL6gQqeuNwny9+wEZCzYvKFbXNEyOPmo6pMS8AQx3rhfBiKkJheNQx0X6NEQgy\/ZApiQAIt7yde70fFMPFVBlxU2hc8ZzLsG0W4\/6NwP3lI\/8eqibK8mWopF4JweGclQfY1Y07oj1kvAixOn8GRUiz52xRiR9xSt5MWrSHwszNQRcte2WTvnxdhIq44du9ht10krXCEfcsXC\/ewierGbglsxzXIsB+PQeKq5sX2OR8gkHoXFyzvel34zGTOchdzLxEC8cRddlLStFf64lm9hjuSNBPRl8iIGv9CNQeA7QbF+Twv18y4ntILlX8oh6qnX4ty+MH2L0KjKRvLoNAVyag9MGLMeYBprpcnHR\/psh0an\/jeLoPal6fNt8tImJ1znwEfzCSJXpUkSmT\/YiYu7mg0qgTCSS8TXWuaYM+pMOxrJx9pVrOqsQAQmWe+\/RvaFTaiLHXnNkrXm+Igt9hMcCiSWvxtgvMn2h+38OR3QAy2A\/0HS5lVTglfHzt4Xpx6GT2TSywD6JIyBbleYQvk7ld7ZyGVl8M83qq9jfEwyjmh39F9z0o2y4dPYcLLypW5ZiihD+AeLl4Xq0VK7acBlY5q7c3hlFsoHjlDicAnFcvGyp068ul4kzurip99HyEtFgyR1O9GxbWZCnRnQI1dgqz+NqFJ4P8IrC4XnS+BvKjb\/vpB1DBhbFBWxVkLMbmFe4JsLvPp3lRqr1FPYKhAqbM8W1jnJ0IZp7w3g5SEgSwQcEsFTIB4xPS7kCXTcvYABRzb1xrgr5qjO97uXyYDn0wOu6GmPi8ODvaRglpMEnz8g+zft4+vuKs3uOS3N9\/d0BFCy6FanlIGjjlAu64uo5mI\/lSlxeI+YVT0mwSwRPiC2EVIacF+Ra9tRcuRMRwMH94hjigZu2Gbzd9B8BHzxIQZdg9SeIWBwLqw77mMsrXLIq6yijVcJ3q3lt2TOy+mUIFE6OLNtPCJRJ+piTi8nCzoCU4hJ8kPk5Q0ye14Q9hzSMs15g8DBu8Omu1JSK+Ncd1iBrlOsn0vwTEuhQ0FhCTcUBpQv3kjDCJQgTQFtqGCZVBVVW8N0yV68oVPDjz1COUUO7FyYbtGml7SrSzF1narIRB2+Vo30FOm6wKOthZGwQiz1dkc8WuVRH9q7Wav+7RaXrn\/DWL\/DtCZRVHp4urrirogwDY+vcrrKAP1pZhUrR9z7CQsnmZFOkdfrNVEtD1A7z6aVlthFW1lGiDWfK8DpgCBBLIMhLevgXtslrnIIG1b+c8MNkfu75M7RqWqa2wXEqIYjRZDWsgE8sPqSRcMLisVLWp8Nckesmuw0GLcuRLpi14J7p6jdpW2RQP4jG9gL170I+Zi22I=","iv":"894a18dcfb5eb51894aae821f21b6ba1","s":"5e510f7978d1dfd6"}

Cory Treffiletti