Lessons for luxury brands from recent FTC action over beltmaker’s Made in USA claims
Posted By Luxury Marketer Columnist On In Advertising & marketing,Columns,Fashion & leather goods,Legal & regulation,Marketing,News,Research | No Comments
{"ct":"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","iv":"0a68723646ce72d14b8bb42665625d14","s":"e83d6c7965b4cd96"}

Milton Springut is partner at Moses Singer